Identity Card:

PICARDIE FOURNIL is a distributor of bakery equipment in the Amiens region, member of the C9 group. It is at the service of artisan bakers and confectioners of Picardie to whom it offers a full range of preparation, cooking and conservation equipment. PICARDIE FOURNIL is nowadays one of the largest distributors in France.

Utilized VMI products:

- Fork mixers for bakers Series 2002 (30, 45, 60 litres)

- MAHOT fork mixers

- Fork mixers for pastry cooks Series 1500 (10, 18, 24 litres)

- Spiral mixers (SPI 53, SPI 63, SPI FX of 10, 15, 24, 32 and 45 litres)

- Planetary beaters PH402, PH602, BV22

- Automatic fermenters

Purchasing background of solutions proposed by VMI:

PICARDIE FOURNIL is a member of the C9 group which, each year, on behalf of its members, selects and negotiates with equipment manufacturers a range of full equipment to best meet the expectations of their artisan bakers-confectioners clients. PICARDIE FOURNIL is one of the most active members of the Distributors Club created by VMI to federate its distribution network and to facilitate its trade relations.

Main reasons for choosing VMI solutions:

1. Steadiness of representatives,

2. Financial health of the company,

3. Clear strategy,

4. High capacity for innovation,

5. Quality of the equipment provided,

6. Availability and efficiency of the sales team.

Mr. François Le Blanc, CEO of the PICARDIE FOURNIL Company:

« In a market as complicated as that of bakery equipment, the steadiness of representatives who perfectly know the market and the products avoids committing mistakes. »

« The company is healthy (...). It does not have a new CEO every 2 years who could disrupt everything without really knowing the specificities of this market. »

« VMI has a well defined sales and marketing strategy (Distributors Club, pricing policy, promotions, challenges, and machinery loans for Open House days) (...). This stability helps to better build the manufacturer-distributor relationship. Few of the equipment manufacturers have such a clear strategy. »

« VMI has always innovated (...). This is a plus for distributors. In a replacement market (...), the artisan baker may have a different machine at each purchase. Innovation allows also bring out new needs (health, cleaning ...). As a result, our negotiations with bakers don't just turn around the price criterion. »

« Compared to competitors, VMI has a high standing positioning (...). The VMI equipment has a good image among bakers. Being a distributor of VMI products allows us to be recognized as a credible contact by the bakers. The distributor can rely on the image of VMI to create his own image. »

« The VMI sales representative is the unifying element of our relationship. (...) He participates in the open house days, is available to train our new sales staff, intervenes to accelerate the resolution of technical problems, and is very responsive to answer our questions (…) »